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Branding, advertising, and commemorative merchandise design for the inaugural Boulder Stage of the U.S.A. Pro Cycling Challenge. The logo, engraved boldly on the crystal trophy, was held high by the stage winner Rory Sutherland (a Boulder resident, of course.)
My contributions to this project consisted of logo design, merchandise design, a poster campaign, art direction for the photo shoots, and creative/visual direction for the 30-second TV spot that aired during the race. I also participated as a model in the photo shoots and sourced hundreds of items of sports equipment for the commercial.