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Once referred to as Denver’s next Tech Unicorn, this Health & Wellness startup was recently acquired by Virgin Pulse. Starting as the Creative Director on the Marketing team and ending as the UX/UI Design Manager and Principal Product Designer, my contributions to the company were numerous and lasting.
As employee number 15, I wore many hats for this startup. Collaborated with the Brand Experience Director to design the logo for the parent company and the signature product, CaféWell. Designed office interiors, including a collage wall that captured the spirit of our mission. Conceived and executed marketing initiatives to garner interest in wellness programs. Created many custom illustrations including the product’s main hero image. Worked with the Apple and IBM design teams in Cupertino to create an Apple Watch app that showcased our IBM Watson AI capabilities. Conceptualized, and pitched WellCards™ which became the basis for the entire product.